Postbiotics are preparations made from inanimate microorganisms and/or their components. BIOTIX’s postbiotic can be incorporated into different foods without changing their flavour, placing the brand in an interesting space between health and food.

Logo Design

Identity Design

Packaging Design

144 BILLION
LACTOBACILLUS FERMENTUM

Plant-based

Postbiotics

Sexual harassment guide flyer and illustration

The Challenge

BIOTIX already offers blueberry, lingonberry and seaberry variants. Its connection to research and health is important, but the way the product can become part of familiar foods gives the brand another side to work with: flavour, colour and appetite.

Sexual harassment guide cards and illustration

Sexual harassment guide flyer and illustration zoomed

We created a new visual identity for BIOTIX and built a flexible graphic system around it. The gummy packaging concept became one way to show how that identity could work on a physical product, using BIOTIX’s existing flavour range.

Solution

The identity begins with the O in the BIOTIX wordmark. Its slightly irregular form softens the otherwise precise geometry of the logo and subtly references the microorganisms behind postbiotics. Repeated across the packaging, that same shape forms a pattern reminiscent of microscopic imagery. Through colour, it takes on another role, suggesting blueberry, lingonberry and seaberry without literal fruit imagery or pushing the pack too far toward confectionery.

The gummy shape was kept simple and functional, while translucent gradient colours bring in the character of each flavour. This gives the product visual appeal without pushing it too far into confectionery.

Solution

The larger format treats the gummy as a multi-serve product rather than a small, single-occasion snack. A cylindrical paperboard pack makes it easy to keep, store and return to, while the continuous surface allows the graphic system to wrap around the pack rather than sit on a flat front label.